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Advanced analytical modules

Mise à jour : 250109_CC

O
Written by OpenHealth - Customer Success Center
Updated today

Numerous modules are available for more "advanced" analyses, allowing you to refine your marketing and sales strategies.

These modules are integrated into your "Market Analyzer" application.

Module

Value proposition

Identify the key factors driving change in your markets and those of your competitors.

Study the dynamics of a market (new products, discontinuation of marketing, etc.).

Refine your product range referencing strategy and analyse those of your competitors (streamlining shelf space, etc.).

Analyse the product launch strategies of players in your markets.

Monitor the efficiency of your targeting by comparing the DNs of two selections.

Analyse market concentration to better tailor your targeting strategies

Analyse pricing in your markets in greater detail

Margin analysis - Benchmark the attractiveness of your products for retail pharmacies

Analyse/compare your sell-in and sell-out dynamics in order to adjust your commercial strategy.

Make sales forecasts for your business and your market

Measure the ROI of your point-of-sale activities by tracking the sell-out of your pharmacies on a named basis.

Monitor changes in pharmacy traffic to better understand the potential impacts on your markets.

Sales Directors, Commercial Directors, monitor the return on investment of the field objectives set (sell-in, sell-out, visits, etc.).

For any questions or requests for quotes, please contact our Customer

Success Center: csc@openhealth.fr

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