Numerous modules are available for more "advanced" analyses, allowing you to refine your marketing and sales strategies.
These modules are integrated into your "Market Analyzer" application.
Module | Value proposition |
| Identify the key factors driving change in your markets and those of your competitors. |
Study the dynamics of a market (new products, discontinuation of marketing, etc.). | |
Refine your product range referencing strategy and analyse those of your competitors (streamlining shelf space, etc.). | |
Analyse the product launch strategies of players in your markets. | |
Monitor the efficiency of your targeting by comparing the DNs of two selections. | |
Analyse market concentration to better tailor your targeting strategies | |
Analyse pricing in your markets in greater detail | |
Margin analysis - Benchmark the attractiveness of your products for retail pharmacies | |
Analyse/compare your sell-in and sell-out dynamics in order to adjust your commercial strategy. | |
Make sales forecasts for your business and your market | |
| Measure the ROI of your point-of-sale activities by tracking the sell-out of your pharmacies on a named basis. |
Monitor changes in pharmacy traffic to better understand the potential impacts on your markets. | |
Sales Directors, Commercial Directors, monitor the return on investment of the field objectives set (sell-in, sell-out, visits, etc.). |
For any questions or requests for quotes, please contact our Customer
Success Center: csc@openhealth.fr
