Definition
Average monthly sales weighted by the DNV / DVV ratio
Calculation
Adjusted monthly average sales = Average sales monthly * ( Digital Distribution Vendante / Distribution Value Selling )
Interpretation of adjusted monthly average sales based on distributions below 5% should be taken with caution.
It would be incorrect to:
sum the AMS of several references, as it is possible (and highly probable) that the same pharmacy sells several products within the scope under consideration, without reporting the duplication of references.
take the average of the AMS of several references, as this is not representative.
Terminology
The adjusted average monthly sales indicator (VMM A) can be translated into English as 'Adjusted Average Monthly Sales' (AMS A).
Tips
High VMMs are compatible with low market share. Indeed, if my product A has a VMM of 100, but it is sold on only one selling pharmacy, then its MDP will be close to 0 at the national level.
Geographic territories
Metropolitan France except Corsica
Corsica
Monaco
DROM-COM
You can study the indicator in 3 ways:
Aggregated on all the territories you follow,
Individually for each territory,
Aggregated in your geographic sectorization.
Limitations
Provision of Corsica-Monaco-DROM-COM data:
From the 15th of each month following the last month due
PHARMA ONLY
Interpretation of the indicator for Monaco studied individually (not aggregated with other territories):
Given the disparity of pharmacies in this territory, care must be taken on the interpretation of the indicator when you study this territory alone
Subscription
Sales & Marketing Advanced subscription