Modification: 220613_MLM
Definition
For a given product, "In deal" sales correspond to products that are soldbelow 5% of the reference price for a given pharmacy.
The reference price is the2nd highest price practiced by a pharmacy during theLast 12 weeks of sales.
Calculation
The "volume in deal" is calculated on the number of tickets dispensed in the pharmacy, and a coefficient is used to allocate the share of "in deal" tickets.
Screenshot
Value proposition
Study the promotional effect of products.
Limitations
The "In Deal" cannot be declinedon and off prescription.
The "In Deal" cannot be applied to the geographical territories andCustomer Type.
The "In Deal" cannot be declined on the leading indicators (DN, DV, Stocks, VMM).
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