Growth Analysis

Determine the key factors in the evolution of your markets and those of your competitors

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

Module name

Trigram: GA

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The Growth Analysis module allows you to break down the growth of a market into effects:

  • Contribution of product launches

  • Inflation

  • Contribution of VMM

  • Contribution of product referrals

  • Contribution of product de-listing

Each effect is independent of the others. For example, the contribution to the growth mix of the DN gain is independent of product launches, the price effect and VMMs.

This module is for you if:

  • You want to understand what changes in pricing, new products, DNs and VMMs really weigh on the growth of your market

  • You want to think about the most promising investment avenues in your market: invest in R&D to launch more products, invest in your sales force (DN and / or VMM effect), or invest in marketing ( VMM)

Data sources

  • Data from pharmacies

Geographic territories

  • Metropolitan France data

  • Corsica



  • Limitations may apply depending on market size

  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products



  • Sales & Marketing Advanced

  • Option Growth Analysis

Objects found in the sheet

  • Functional cartridge

  • Time buttons

  • Temporal selector

  • Indicator buttons

  • Company selector

  • Prescription selector

  • Hierarchical selector

  • Table On Demand Table

Indicators & measures

  • Product launches

  • Pricing

  • Average Monthly Sales

  • Pharmacy earnings

  • Pharmacy losses

Compatible Options

  • Customer type

  • Product qualifying fields


Current version:

  • Addition of the "Data Input" Warning within the traceability cartridge

Old versions:

  • Module recipe version v2004271727 standard ; no change compared to version v2004070930 of this module

  • Variability of the subscription within the cartridge.

  • Fix for the link button to the success site

  • Implementation of the link to "Success"


GSA drugstore data


  • The waterfall on the left corresponds to your selection, the one on the right to your market

  • The growth factors can be visualized in percentage or in value using the buttons:

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