Module name
Trigram: GA
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Tutorial
Value
The Growth Analysis module allows you to break down the growth of a market into effects:
Contribution of product launches
Inflation
Contribution of VMM
Contribution of product referrals
Contribution of product de-listing
Each effect is independent of the others. For example, the contribution to the growth mix of the DN gain is independent of product launches, the price effect and VMMs.
This module is for you if:
You want to understand what changes in pricing, new products, DNs and VMMs really weigh on the growth of your market
You want to think about the most promising investment avenues in your market: invest in R&D to launch more products, invest in your sales force (DN and / or VMM effect), or invest in marketing ( VMM)
Data sources
Data from pharmacies
Geographic territories
Metropolitan France data
Corsica
DROM-COM
Market
Limitations may apply depending on market size
Applicable to human medicinal products, veterinary medicinal products and non-medicinal products
Status
Subscription
Sales & Marketing Advanced
Option Growth Analysis
Objects found in the sheet
Functional cartridge
Time buttons
Temporal selector
Indicator buttons
Company selector
Prescription selector
Hierarchical selector
Table On Demand Table
Indicators & measures
Product launches
Pricing
Average Monthly Sales
Pharmacy earnings
Pharmacy losses
Compatible Options
Customer type
Product qualifying fields
Versions
Current version:
Addition of the "Data Input" Warning within the traceability cartridge
Old versions:
Module recipe version v2004271727 standard ; no change compared to version v2004070930 of this module
Variability of the subscription within the cartridge.
Fix for the link button to the success site
Implementation of the link to "Success"
Limitations
GSA drugstore data
Tips
The waterfall on the left corresponds to your selection, the one on the right to your market
The growth factors can be visualized in percentage or in value using the buttons:
