Update: 230306_ACA
Name of the module
Trigram: AIA
Tutorial
Value proposition
The Advanced Indicators Analysis Bio module allows you to understand the drivers of growth or decline in a market:
Break down the evolution of sales values into a volume effect and a price effect
Break down the volume effect into an MMV effect (organic growth) and a Digital Distribution effect
View retail VMMs and DNVs by segment, laboratory, brand or product
Break down your leading indicators by pharmacy type (optional)
This module is for you if :
You want to go further than just tracking sales volumes and values
You want to better prioritise your marketing and sales investments
Data sources
Geographical territories
Data for mainland France excluding Corsica
Market
Limitations may apply depending on the size of the market
Applicable on products sold in organic shops
Status
Subscription
Sales & Marketing Advanced
Objects in the sheet
Indicator buttons
Indicators
Options
Customer Type
Limitations
At fine granularities such as product level, the 'Advanced Indicators Detail' table may display slowness or fall into error
Limitations related to the optional functionality of Customer Type
Aggregate calculations are approximations
Versions
Current version
Advanced Indicators Analysis Bio v2303150000
Creation of the module