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Advanced Indicators Evolution Bio
A
Written by Anthony Cabos
Updated over a week ago

Modification: 230315_ACA

Name of the module

Trigram: AIEB

Version: v2303150000

Tutorial

Value proposition

Understand the dynamics of your market and segments and monitor the performance of your laboratory and your competitors through an analysis of the temporal evolution of your advanced statistical indicators.

The Advanced Indicators Evolution Bio sheet includes the indicators of the Advanced Indicators Analysis Bio sheet, but allows a visualization :

  • Break down the evolution of sales values into a volume effect and a price effect

  • Break down the volume effect into an MMV effect (organic growth) and a Digital Distribution effect

  • View retail VMMs and DNVs by segment, laboratory, brand or product

  • Break down your leading indicators by pharmacy type (optional)

This module is for you if :

  • You want to go further than just tracking sales volumes and values

  • You want to better prioritise your marketing and sales investments

Data sources

  • Data from organic shops

Geographical territories

  • Data for mainland France excluding Corsica

Market

  • No limitation on the size of the markets

  • Applicable to human, veterinary and non-medicinal products

Status

Subscription

Sales & Marketing Advanced

Objects in the sheet

  • Functional cartridge

  • Time buttons

  • Time switch

  • Indicator buttons

  • Company selector

  • Hierarchical selector

  • Subject 'Numeric Distribution'.

  • Object 'Average Monthly Sales'.

  • Object 'Weighted Average Sales Price'.

  • Dimensions' object

Indicators and measures

  • Sales Volume

  • Sales Value

  • Digital Sales Distribution

  • Average Monthly Sales

  • Average Monthly Sales Value

  • N WASP

Do not hesitate to consult the :Glossary of indicators

Limitations

  • Distribution indicators on granularities larger than the product are the arithmetic mean of the distribution indicators of the constituent products

Versions

Current version

Advanced Indicators Evolution Bio v2203150000

  • First version of the module

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