Name of the module
Understand the dynamics of your market and segments and monitor the performance of your laboratory and your competitors through an analysis of the temporal evolution of your advanced statistical indicators.
The Advanced Indicators Evolution Bio sheet includes the indicators of the Advanced Indicators Analysis Bio sheet, but allows a visualization :
Break down the evolution of sales values into a volume effect and a price effect
Break down the volume effect into an MMV effect (organic growth) and a Digital Distribution effect
View retail VMMs and DNVs by segment, laboratory, brand or product
Break down your leading indicators by pharmacy type (optional)
This module is for you if :
You want to go further than just tracking sales volumes and values
You want to better prioritise your marketing and sales investments
Data from organic shops
Data for mainland France excluding Corsica
No limitation on the size of the markets
Applicable to human, veterinary and non-medicinal products
Sales & Marketing Advanced
Objects in the sheet
Subject 'Numeric Distribution'.
Object 'Average Monthly Sales'.
Object 'Weighted Average Sales Price'.
Indicators and measures
Digital Sales Distribution
Average Monthly Sales
Average Monthly Sales Value
Do not hesitate to consult the :Glossary of indicators
Distribution indicators on granularities larger than the product are the arithmetic mean of the distribution indicators of the constituent products
Advanced Indicators Evolution Bio v2203150000
First version of the module