Module name

Trigram: AIA



Value Proposition

The Advanced Indicators Analysis module allows to understand the growth or decline levers of a market:

  • Decompose the evolution of sales values into a volume effect and a price effect.

  • Decompose the volume effect into a VMM (organic growth) effect and a Digital Distribution effect

  • View VMM, DNV and DVV at retail, by segment, laboratory, brand or product

  • Break down your leading indicators by pharmacy type (optional)

This module is for you if:

  • You want to go beyond the simple monitoring of sales volumes and value...

  • You wish to better prioritize your marketing and sales investments

Data sources

Geographical territories

  • Metropolitan France data

  • Corsica

  • DROM COM (Application of roadmap 2019-Q4 completed)


  • Limitations may apply depending on the size of the market.

  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products



  • Advanced Sales & Marketing

Objects in the sheet



  • Customer type


Current version :

Advanced Indicators Analysis v2011201641

  • Correction passed on the display of the "Product" mode

  • Completeness of the variabilization of the leading indicators and their labels.

Older versions :

Advanced Indicators Analysis v2009141605

  • Addition of the "Data Input" Warning within the traceability cartridge

Advanced Indicators Analysis v2007011825

  • Review of the positioning of objects according to the new grid in view of the implementation of the DOE (Internal Technical Improvement) cartridge

Advanced Indicators Analysis v2006160000

  • Setting the N Rebased ND, N Rebased ND Delta, N Rebased ND Delta, N Rebased Global ND, N Rebased Global ND Delta indicators.

Advanced Indicators Analysis v2005191636

  • Variabilization of the value labels of analysis period types within the selection buttons.

Advanced Indicators Analysis v2004271727

  • Module received on the v2004271727 version of the standard, no evolution compared to the v2004061659 version of this module.

Advanced Indicators Analysis v2004061659

  • Placement of the "PHARMA ONLY" just below the market.

Advanced Indicators Analysis v2003050953

  • Adding the GTIN column visible by conditional display according to the modal selector to be iso with Market Analysis and have GTINs available in AI analysis.

Advanced Indicators Analysis v1910221154

  • Correction of the scrolling display mode selector (granularity)

Advanced Indicators Analysis v1909191553

  • Modification of the display mode selector with the addition of the hierarchical fields qualifying the market, in automatic mode. (Internal Technical Improvement)

Advanced Indicators Analysis v1909111730

  • Modification of the display modality selector with the addition of the hierarchical market qualifying fields.

Advanced Indicators Analysis v1908091455

  • Addition of WD Sales and WD Sales Delta

  • Correction of your "Success" link following the redesign of the site.

Advanced Indicators Analysis V1907191506

  • Addition of WD Sales and WD Sales Delta

Advanced Indicators Analysis v1905281012

  • Add one decimal place on AMS, AMS adjusted, ND, global ND, WD, global WD indicators

Advanced Indicators Analysis v1811021731

  • Correction of conditional coloring of deviation indicators.

Advanced Indicators Analysis v1809141149

  • Object "Evol result for main indicator": Add measurement N AMS A Evol.
    Object "Advanced Indicator Detail": Addition of the
    N AMS A and N AMS A Evol measurements after the existing N AMS Evolmeasurement.

    Object "Linechart evolution index base 100" :
    Addition of the measurement N AMS A.

Advanced Indicators Analysis v1808130957

  • Evol result for main indicators :

Label of N NSO Evol changed to N ND Evol .
Label of WD Evol changed to N WD Evol.

Advanced Indicators Analysis v1801251811

  • Internal Technical Improvement.

Special feature

  • The reason why leading indicators are not displayed in the "Product" mode is because they are aggregated based on the "Reference" field.

The chosen "Product Reference and Code" mode is of the same granularity level and allows you to display the Leading Indicators to the product.


  • On fine granularities such as at product level, the 'Advanced Indicators Detail' table may display slow or erroneous results.

  • Limitations related to optional Customer Type functionality

  • The export of the 'Advanced Indicators Detail' table does not display the 'Totals' row in Excel.

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