Definition
Average monthly sales value weighted by the DNV/DVV ratio
Calculation
Average monthly sales value adjusted =Average monthly sales value * (Digital Sales Distribution /Distribution Sales Value)
The interpretation of adjusted monthly average sales based on distributions below 5% should be taken with caution.
It would be incorrect :
to sum the AMS of several references, as it is possible (and highly probable) that the same pharmacy sells several products in the scope under consideration, not relating to the duplication of referencing.
averaging the MSAs of several references, as this is not representative.
Terminology
The indicator "Average Monthly Sales Value Adjusted" (AMS CA A) can be translated into English as "Adjusted Average Monthly Sales Turnover" (AMS To A).
Geographical territories
Metropolitan France excluding Corsica
Corsica
Monaco
DROM-COM
You can study the indicator in 3 ways:
Aggregate over all the territories you follow,
Individually for each territory,
Aggregate in your geographical area.
Limitations
Provision of data for Corsica-Monaco-DROM-COM :
From the 15th of each month following the last month due
PHARMA ONLY
Interpretation of the indicator for Monaco studied individually (not aggregated with other territories) :
Given the disparity of pharmacies in this territory, care should be taken when interpreting the indicator when studying this territory alone
Subscription
Sales & Marketing Advanced subscription