Definition
The overall selling value distribution is an indicator close to the selling value distribution but calculated differently over time periods greater than one month.
Calculation
Week:
Global DVV = DVV
Month:
Global DVV = DVV
Quarter:
DVV = average (AVV month 1; AVV month 2; AVV month 3)
Global DVV = Sales value of pharmacies sold / Sales value total pharmacies
Year:
DNV = average (DNV month 1;…; DNV month 12)
Global DNV = Sales value of pharmacies sold / Sales value total pharmacies
Tutorial
Terminology
The Global Selling Digital Distribution indicator can be translated as 'Global Weighted Distribution'
Geographic sectorization / Customer type
In this case, the benchmark of your total value of pharmacies sold is that of the method of geographic sectorization or customer type studied.
For example, your product is sold in 600 pharmacies in a geographical area which achieve 100,000,000 € turnover during your study period.
In this same sector, 1,000 pharmacies sold an officinal product over the same period for a total turnover of 150,000,000 €.
Your DVV will then be 67% (100,000,000 € out of 150,000,000 €).
Geographic territories
Metropolitan France except Corsica
Corsica
Monaco
DROM-COM
You can study the indicator in 3 ways:
Aggregated on all the territories you follow,
Individually for each territory,
Aggregated in your geographic sectorization.
Limitations
Provision of Corsica-Monaco-DROM-COM data:
From the 15th of each month following the last month due
PHARMA ONLY
Interpretation of the indicator for Monaco studied individually (not aggregated with other territories):
Given the disparity of pharmacies in this territory, precautions should be taken on the interpretation of the indicator when you study this territory alone
Subscription
Sales & Marketing Advanced subscription