Definition

Number of distinct pharmacies having sold the selection of products during the month, which is an indicator of distribution of a selection of products.

Calculation

Number of pharmacies selling [month M] = number of distinct pharmacies that have recorded at least one sale of the selection of products during the month under study. For fixed periods, the calculations are not aggregations of products but are specific and can vary according to the formula applied:

  • Standard definition: How many pharmacies on average sell my selection of products each month over the period? average of the number of pharmacies selling each month over the period studied

  • Global definition: How many pharmacies in total sold my selection of products over the period? number of distinct pharmacies that recorded at least one sale of the selection of products over the period studied

Example

Let's say 1 market with 5 products grouping 2 brands. These 5 products, depending on the months studied (2 months in the example below), are sold in 2 pharmacies:

Calculation by product and temporal aggregation:Product 1 is sold in 2 pharmacies in month M1, but in only 1 pharmacy in month M2.The average number of pharmacies selling product 1 over the period is 1.5.The total number of pharmacies selling product 1 over the period is 2.

Calculation by product aggregation and temporal aggregation:For a product aggregation (such as a brand), all the products making up the brand are taken into account separately.Brand 1 (made up of products 1, 2 and 3) is sold by 2 pharmacies in month M1 and also 2 pharmacies in month M2.The number of pharmacies selling brand 1 on average over the period is 2.The total number of pharmacies selling brand 1 over the period is 2

Terminologie

Le nombre de pharmacies vendantes peut être traduit en anglais par Number of selling pharmacies.

Abonnement

Abonnement Sales & Marketing Advanced

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