Launch Tracking

Monitor product launches and their contribution to growth

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

Sheet name

Trigram: LT



Launch Tracking allows month-to-month tracking of product launches and their contribution to growth:

  • Monitor product launches and sales generated to date

  • Calculate their contribution to growth

  • Determine the criteria for qualifying a novelty yourself

  • Compare laboratories with each other according to the share of innovations in their turnover

This module is for you if:

  • Your wish to control the novelties of your market

  • You want to understand the impact of new products on your market

  • You want to understand the role of new products in the evolution of sales. Ex: the growth of my market is slowing down and I want to understand the contribution of new products this year vs. last year

Data sources

  • Data from pharmacies

Geographic territories

  • Metropolitan France data

  • Corsica



  • Limitations may apply depending on market size

  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products



  • Sales & Marketing Advanced

  • Launch Tracking Option

Objects found in the sheet

  • Functional cartridge

  • Time buttons

  • Time selector

  • Company selector

  • Products Launched (by launch period)

  • Which is the most innovative company?

  • When were these new products launched?

Indicators & measures

  • Number of products

  • Turnover

  • Product Launches Contribution

  • Number of active products


  • Customer type


Current version:

Launching Launch9"20"20 Launching Launching target>

  • Addition of the "Data Input" Warning within the traceability cartridge

Old versions:

  • Setting up conditional display for the Network selector

#"27> Launching_Bank target"27 Launching_Bank target"

  • Module accepted on version v2004271727 of the standard; no change compared to version v2004070930 of this module

  • Removal of the "PHARMA ONLY" mention just below the market to group the traceability dates together.

  • Removed "ValueList_LaunchTracking_Sales" selector (Internal Technical Improvement)

  • Fix for the link button to the success site

  • Internal Technical Improvement

  • LT module review


  • Incompatible with GSA drugstore data

  • New features are determined separately from GTIN codes. The creation of new GTIN codes are considered in the HUB as new, even though they may be the result of technical modifications (eg update of the user manual, modification of the place of production).

  • A manual qualification project for new features by the user has been included in the OpenHealth product roadmap


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