Definition

For a given product, the average sales are the average volume sales calculated on the selling pharmacies.

Calculation

Average sales = Sales volumes / number of pharmacies sold
The interpretation of monthly average sales based on a distribution of less than 5% should be taken with caution.

Point of attention

Unlike monthly average sales, which are reduced to an average month, average sales are not averaged by month. So if I calculate a 12 month average sale, I am actually visualizing an average annual sale

Terminology

The average sales indicator (VM) can be translated into English as average sales (AS).

Subscription

Sales & Marketing Advanced subscription

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