Definition
For a given product, the selling digital distribution compares the number of pharmacies selling to the total number of pharmacies.
Calculation
Selling digital distribution = number of pharmacies selling / number of pharmacies total
The interpretation of a distribution less than 5% should be taken with caution.
Tutorial
Example
For a product A, a digital distribution selling 50% means that one in two pharmacies has sold product A.
Terminology
The Selling Digital Distribution can be written as "DNV".
It is translated into English by "Numeric Distribution" or "ND".
Geographic sectorization / Customer type
In this case, the referent for your total number of selling pharmacies is that of the geographic sectorization modality or of the Customer Type studied.
For example, your product is sold in 600 pharmacies in a geographic area in which 1,000 pharmacies have sold an officinal product over the same period.
Your DNV will then be 60% (600 pharmacies selling your product out of 1,000 pharmacies selling all products together).
Geographic territories
Metropolitan France except Corsica
Corsica
Monaco
DROM-COM
You can study the indicator in 3 ways:
Aggregated on all the territories you follow,
Individually for each territory,
Aggregated in your geographic sectorization.
Limitations
Provision of Corsica-Monaco-DROM-COM data:
From the 15th of each month following the last month due
PHARMA ONLY
Interpretation of the indicator for Monaco studied individually (not aggregated with other territories):
Given the disparity of pharmacies in this territory, precautions should be taken on the interpretation of the indicator when you study this territory alone
Subscription
Sales & Marketing Advanced subscription