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Rebased Selling Digital Distribution
Rebased Selling Digital Distribution

Numeric Distribution Rebased

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago


The principle of rebasing is to refine your comparison universe.

Your comparator is no longer the whole of the pharmacy universe (case of a "classic" distribution), but a specific variation of your market that you can define.

For a given product, the rebased selling digital distribution compares the number of pharmacies selling in your selection, not to the number of total pharmacies selling all products combined, but to the number of pharmacies selling a variation of your market.

A rebased indicator allows you to work on a particular market segment in which you would be present.

To do this, you rebase your market from the Market Definition sheet, the operating mode of which you will find in the article below:


Rebase digital selling distribution = Number of pharmacies selling from your selection / Number of pharmacies selling from your market declination

The interpretation of a rebased distribution of less than 5% should be taken with caution.


A product A belongs to the nebulizer segment.
You do not want to calculate your ratio on all the products sold in pharmacies, but only on pharmacies dispensing nebulizers.

Product A is sold in 4,000 pharmacies for a given month.
8,000 pharmacies sold a nebulizer for the same month.

So, the rebased selling digital distribution of product A by 50% (4,000 / 8,000), means that one in two pharmacy selling nebulizers has sold product A.


The Rebased Selling Digital Distribution can be written as "Rebased DNV".

It is translated into English as "Rebased Numeric distribution" or "ND Rebased".

Geographic sectorization / Customer type

In this case, the referent for your total number of selling pharmacies is that of the geographic sectorization modality or of the Customer Type studied.

For example, your product is sold in 600 pharmacies in a geographic area in which 1,000 pharmacies have sold a product in your market segment during the same period.

Your DNV will then be 60% (600 pharmacies selling your product out of 1,000 pharmacies selling all products in your market segment).

Geographical territories

Metropolitan France except Corsica




You can study the indicator in 3 ways:

  • Aggregated on all the territories you follow,

  • Individually for each territory,

  • Aggregated in your geographic sectorization.


Provision of Corsica-Monaco-DROM-COM data:

  • From the 15th of each month following the last month due


Interpretation of the indicator for Monaco studied individually (not aggregated with other territories):

  • Given the disparity of pharmacies in this territory, precautions should be taken on the interpretation of the indicator when you study this territory alone


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