Trigram: AIAS

v2009141608

Tutorial


Screenshot

Value

The Advanced Indicators Analysis SMKT module allows you to understand the growth or decline levers of a market:

  • Break down the evolution of sales values into a volume effect and a price effect
  • Break down the volume effect into a VMM effect (organic growth) and a Digital distribution effect
  • View VMM, DNV and DVV at retail, by segment, laboratory, brand or product
  • Break down your leading indicators by distributor

This module is for you if:

  • You want to go further than just monitoring sales volumes and value
  • You want to better prioritize your marketing and sales investments

Data sources

Geographic territories

  • Metropolitan France data

Market

  • No limitation on the size of the markets
  • Applicable only to non-drug

Status

Subscription

Sales & Marketing Advanced
GSA drugstore data option

Objects found in the sheet

  • Functional cartridge
  • Time buttons
  • Time selector
  • Indicator buttons
  • Company selector
  • Stacked horizontal bar of leading indicators
  • Table Advanced Indicators Details

Indicators & measures

  • Sales volumes
  • Value sales
  • Weighted average price
  • Periodic Average Sales (AMS)
  • Adjusted periodic average sales (AMS A)
  • Selling Digital Distribution (recalculated or not) *
  • Selling value disitribution (recalculated or not) *

* Historically, the DNV and DVV were calculated normally on the products, but the "company", "brand" and "segment" are the MAX of the DNV and DVV products.

In the new version (called 'recalculated'), we did not do the MAX but we recalculate the indicators.

Options

  • CQCP in My Query

Versions

Current version:

Advanced Analysis Indicators SMKT v2009141608

  • Addition of the "Data Input" Warning within the traceability cartridge

Old versions:

Advanced AnalysisTarget=20043 v3kkWsank> vVUHLQBJUK0C0C7ekkWsank943T Target=20043

  • Review of the positioning of objects according to the new grid for the implementation of the DOE (Internal Technical Improvement) cartridge

Indicators_16blank000 target> SMM000=TvODblank Analysis000000"TvODblanktarget>

  • Implementation of N Rebased ND, N Rebased ND Delta, N Rebased ND Delta, N Rebased Global ND, N Rebased Global ND Delta indicators.

Advancedvsyww7pKQtlUFJ27 Indicators_2007 Target17pKQtlUFJ27"vsyw7pKQtlUFJ27"4 Indicators_2007 target17pKQtlUFJ27"4 Indicators_2007 target17pKQtlUFJ27 Indicators_2007> Vsyw Analysis target17

  • Module accepted on version v2004271727 of the standard; no change compared to version v2004161511 of this module

Indicators_ target Analysis" SMKT v2004070930

  • Placement at the bottom of "Reload Time" and rise of SMKT ONLY and recovery of the market name.
  • Variability of the subscription within the cartridge.

Target Analysis>

  • Complete review of the sheet to have available the recalculated SMKT indicators in full granularity as well as by maximum product value.

Indicators_yJoAblank> Analysis SMKT v1912031210

  • Change in calculation of DNV and DVV

Advanced Analysis Indicators SMKT v1909241747

  • Internal Technical Improvement

IndicatorsDoank target=> SMKT v1909191553

  • Modification of the previous automation of the market qualifying hierarchical field selector for more speed when updating the App. (dynamic value) (Internal Technical Improvement)

Advanced Analysis Indicators SMKT v1909111730

  • Modification of the display mode selector with addition of hierarchical fields qualifying the market, and this automatically.

Advanced Analysis Indicators SMKT v1908091455

  • Fix for the link button to the success site

Advanced Analysis Indicators SMKT v1905281020

Limitations

  • The distribution indicators on granularities greater than the products are the arithmetic mean of the distribution indicators of the products which constitute them
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