Update: 240515_MP
Definition
For a given selection of products, thecumulative digital sales distribution is the sum ofdigital sales distributionsof each product in the selection.
Distribution channel applies only to pharmacies
InterestThis indicator enables you to evaluate the performance of your brand or product. It can be used to monitor and develop your product assortment strategy.
Calculation
Cumulative DNV (selection) = ∑ DNV (selection products)
Example
Product | Cumulative DNV |
DNV product A | 50% |
DNV product B | 60% |
Cumulative DNV (selection A + B) | 110% |
Variants
Indicator variants"rebased and globalapply to this indicator
Distribution selling value works on the same principle.