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Customised rebased digital sales distribution
Customised rebased digital sales distribution
A
Written by Anthony Cabos
Updated over a week ago

Definition

The principle of rebasing is to refine your comparison universe.

Your comparator is no longer the entire pharmacy universe (in the case of "classic" distribution), but a specific variation of your market that you can define.

For a given product, the rebased numerical sales distribution compares the number of selling pharmacies of your selection, not to the number of total selling pharmacies of all products, but to the number of selling pharmacies of a selected dimension.

A rebased indicator allows you to work on a particular market segment in which you would be present.

To do this, you rebase your selector market in "On Demand Table".

The latter will allow the selection of the dimension(s) redefining the calculations of the selling digital distribution.

Calculation

Customised rebased digital sales distribution = Number of selling pharmacies of your selection / Number of selling pharmacies of the selected size

The interpretation of a rebased distribution of less than 5% should be taken with caution.

Butit would be incorrect :

• to sum the digital distributions selling several references, as it is possible (and highly probable) that the same pharmacy sells several products in the scope under consideration, not relating to the duplication of referencing.

• to average the digital sales distribution of several references, as this is not representative. At a minimum, for a selection of products, the selling digital distribution is the largest value of the numerical distributions sold observed and generally higher.

# Example

A company A is active in the M, K and T markets.

You do not want to calculate your ratio on all products sold in pharmacies, but only on these three markets.

For market M, company A is sold in 4,000 pharmacies in a given month.
8,000 pharmacies sold a Market M product in that month.

For market K, company A is sold in 3,000 pharmacies in a given month.
9,000 pharmacies sold a K-market product in the same month.

For market T, company A is sold in 7,000 pharmacies in a given month.
7,000 pharmacies sold a T-market product in the same month.

Then, Company A's custom rebased numerical sales distribution for markets M, K and T are :

• M : 50 % (4000/8000)

• K : 33 % (3000/9000)

• T : 100 % (7000/7000)

# Terminology

Personalised Rebaseloaded Digital Sales Distribution can be written as "Personalised Rebaseloaded DNV".

It is translated into English as "Custom Global ND Rebased".

# Geographical sectorisation / Customer type

In this case, the referent of your total number of pharmacies sold is the one of the geographical sectorisation modality or Customer Type studied.

For example, your product is sold in 600 pharmacies in a geographical area in which 1,000 pharmacies sold a product from your market segment over the same period.

# Geographical territories

Metropolitan France excluding Corsica

Corsica

Monaco

DROM-COM

You can study the indicator in 3 ways:

• Aggregate over all the territories you follow,

• Individually for each territory,

• Aggregate in your geographical area.

# Limitations

The rebasing of the indicator is only in relation to the selection in Market Definition, so it cannot be done in relation to a hierarchical dimension.

Provision of data for Corsica-Monaco-DROM-COM :

• From the 15th of each month following the last month due

• PHARMA ONLY

Interpretation of the indicator for Monaco studied individually (not aggregated with other territories) :

• Given the disparity of pharmacies in this territory, care should be taken when interpreting the indicator when studying this territory alone