Email campaign: Package including proofing, sending, replay and tracking of an email

Proof of print ("POD"):Test email sent to the client for validation before the campaign is sent

Non-Operator Pass ( NOP ) :Sending the email back to targets who did not open the 1st send email 7 days after the 1st Send

Tracking report: Summary of campaign send and replay statistics

Target :Email addresses ( Pharmacies and Internal Lists ) affected by the mailing

Internal List: Lists containing customer email addresses ( witnesses, ... )

Blacklist: Lists of customer related unsubscribes and bounces list.

Bounces: Invalid email addresses or addresses that cannot receive emails

Email generation:Generation of each email before sending

Benchmarks:Average open and click rate statistics for this type of send ( More information on benchmarks )

1st Sending: Initial sending of the campaign on the date chosen by the client

Pass: See "Non-worker Passes ("NWP")"

Publication date: Date campaign sent to targets

[ 1st sending ] Email sent: Number of targets to whom the email was sent*

[ Replay ] Email sent: Number of targets who did not open the first email and to whom the replay was sent*

Emails opened: Number of emails opened on this send ( Emails put in "Lu" are not counted if not opened )

Open Rate: Percentage of emails opened to the number of emails sent

Number of recipients who clicked: Number of unique recipients who clicked on a link **

Click-through rate: Percentage of clicks compared to the number of emails opened **

Number of clicks: Unlimited number of clicks per link or recipient **

Number of clicks/recipients: Average number of clicks per recipient **

Distribution of opens: Distribution of opens in number of opens and percentage per day over the first 7 days of sending and replay. **

Distribution of clicks: Distribution of clicks in number of clicks and percentage per day over the first 7 days of sending and replay. **

Clicked item: Link related to the area clicked by the recipient **