Key words used in Client-OHC communication
Email campaign: Package including proofing, sending, replay and tracking of an email
Proof of print ("POD"):Test email sent to the client for validation before the campaign is sent
Non-Operator Pass ( NOP ) :Sending the email back to targets who did not open the 1st send email 7 days after the 1st Send
Tracking report: Summary of campaign send and replay statistics
Target :Email addresses ( Pharmacies and Internal Lists ) affected by the mailing
Internal List: Lists containing customer email addresses ( witnesses, ... )
Blacklist: Lists of customer related unsubscribes and bounces list.
Bounces: Invalid email addresses or addresses that cannot receive emails
Email generation:Generation of each email before sending
Benchmarks:Average open and click rate statistics for this type of send ( More information on benchmarks )
Key words used in the Tracking Report ( PDF File ).
1st Sending: Initial sending of the campaign on the date chosen by the client
Pass: See "Non-worker Passes ("NWP")"
Publication date: Date campaign sent to targets
[ 1st sending ] Email sent: Number of targets to whom the email was sent*
[ Replay ] Email sent: Number of targets who did not open the first email and to whom the replay was sent*
Emails opened: Number of emails opened on this send ( Emails put in "Lu" are not counted if not opened )
Open Rate: Percentage of emails opened to the number of emails sent
Number of recipients who clicked: Number of unique recipients who clicked on a link **
Click-through rate: Percentage of clicks compared to the number of emails opened **
Number of clicks: Unlimited number of clicks per link or recipient **
Number of clicks/recipients: Average number of clicks per recipient **
Distribution of opens: Distribution of opens in number of opens and percentage per day over the first 7 days of sending and replay. **
Distribution of clicks: Distribution of clicks in number of clicks and percentage per day over the first 7 days of sending and replay. **
Clicked item: Link related to the area clicked by the recipient **
* Taking into account blacklists.
** Click-through numbers do not consider clicks on the mirror link, the unsubscribe address link and the CNIL link in the legal conditions.