Modification : 220217_SGU
Creation : 210706_SGU
Value proposition:
Our partner HMR leverages its deep market knowledge to provide you with useful and reliable reporting tools through our platform The HUB.
We do everything we can to help you understand and interpret the rapidly changing pharmaceutical industry.
The HUB offers various criteria for analysis and comparison. The scalable and easy-to-interpret dashboards give you the precise information about your environment.
More comprehensive and detailed analyses allow you to integrate our reports into your daily management.
SOURCE: SELL-IN
Key words: | It is not Sell in, it is purchase of the pharmacy |
# Points-of-sale: | 8.800 |
Universe: | 22,000 |
Panel / Observatory: | Panel: |
Frequency: | Weekly |
Data delivery lag: | 7 working days |
Back datas: | 5 years |
KPIs: | Purchases, distribution |
SOURCE: SELL-OUT
Key words: | Sell out |
# Points-of-sale: | 8.800 |
Universe: | 22,000 |
Panel / Observatory: | Panel: |
Frequency: | Weekly |
Data delivery lag: | 7 working days |
Back datas: | 5 years |
KPIs: | Stocks, distribution |
SOURCE: PARAPHARMACY CORNERS (MASS MARKET)
Key words: | El corte inglés, Alcampo Carrefour, etc |
# Points-of-sale: | ~400 |
Universe: | 421 |
Panel / Observatory: | Panel |
Frequency: | Weekly |
Data delivery lag: | Minimum 8 working days |
Back datas: | 3 years |
KPIs: | Sell out |
SOURCE: INDEPENDENT PARAPHARMACIES
Key words: | Primor, Druni, Clarel, Douglas, Arenal, etc |
# Points-of-sale: | |
Universe: | 3.930 |
Panel / Observatory: | Panel: |
Frequency: | Weekly |
Data delivery lag: | Minimum 8 working days |
Back datas: | 3 years |
KPIs: | Sell out |
SOURCE: ONLINE PARAPHARMACY
Key words: | Elcorteingles, Alcampo Carrefour, Primor, Clarel, Douglas etc |
# Points-of-sale: | 32 players |
Universe: | |
Panel / Observatory: | Almost observatory: |
Frequency: | Monthly |
Data delivery lag: | Minimum 8 working days |
Back datas: | 2 years |
KPIs: | Sell out |
SOURCE: AMAZON
Key words: | Sales except market place |
# Points-of-sale: | 1 |
Universe: | 1 |
Panel / Observatory: | Observatory: |
Frequency: | Monthly |
Data delivery lag: | Minimum 8 working days |
Back datas: | 2 years |
KPIs: | Sell out |
General description:
Name of data source:HMR
Data type: Sell-out HMR Spain
Data sources: Pharmacies PHARMA DATA
Pharmacies Universe: approximately 21,802 outlets
Panel: about 7,631 outlets ( + 30% coverage)
Data history depth: 01/01/2018 to date
Market: ALL PRODUCTS
Possible geographical breakdowns (Territory Management subscription):
- National
- Regional
Data availability Pharmacies and Parapharmacies : D+15
Possibility to provide data to CUSTOMER TYPE (e.g. A, B, C) : No.
Time period(s):
- Week
- Month (Mth)
- Quarter (Qtr)
- Moving Quarter (MQT)
- Year to Date (YTD)
- Moving Annual Total (MAT)
List of indicators provided :
value sales, volume sales, market share, weighted average price, selling numerical distribution, selling value distribution.
Limitations:
We do not have the breakdown between sales data with and without prescription, as some autonomous communities (first level territorial entity based on a political and administrative division) do not allow data collection with this breakdown.
Source of map by Spanish region:
