Sell-in and stock shifts

Stock sell-in

Written by Julien Renaud
Updated over a week ago

Sometimes there can be discrepancies between the Sell-in data for a product and the Stocks data displayed in your SMAa (Sales & Marketing Advanced) application.

There are several possible reasons for the discrepancies:

Geographic scope:

Your Sell-in data covers a different geographic scope than the HUB applications.

The OpenHealth pharmacy panel is made up of pharmacies in Metropolitan France, excluding Corsica, excluding Monaco, excluding DROM COM (source: FINESS).

Accounting reasons:

Some pharmacies, for accounting reasons, may not record stocks immediately in their OML.

So some stocks have a time lag, but this is resolved over time.

This is also true for launches where lags between Sell-in and Sell-out can be seen.

Type of Sell-in:

There are several types of Sell-in: ordered and invoiced for example.

There may be a time lag here too between the time the pharmacist orders a product and the time the pharmacist receives the product.

He records the product at the time of receipt and not at the time of billing.

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