The differences between sell-in and sell-out sales are quite normal. They can be explained either by variations in stocks or by the presence of resellers.
variations are the most common explanation. Several situations can amplify this gap: seasonal markets, strong growth, legislative change, health measures ...
In some cases, sell-in sell-out discrepancies can be the result of a deliberate over-storage strategy.
The HUB allows you to investigate sell-in / sell-out discrepancies in two ways:
By following your sell-in directly in the HUB (subscription: Sales & Marketing Custom)
On request, our teams can also build a sell-in / sell-out Ad Hoc analysis.