Sell-out Margin Analysis

Benchmark the attractiveness of your products for pharmacies

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

Module name

Trigram: SOMA
Version: v2009141645



Benchmark the attractiveness of your products for pharmacies:

  • Understand substitutions in pharmacies and the pharmacist's incentive to substitute.

  • View the sell-out unit margin rate by product. Compare these margin rates product by product

  • Calculate the pharmacist's weighted margin rate on a brand or product range, i.e. the margin rate taking into account the average volumes observed in pharmacies

  • Visualize the evolution of commercial conditions in pharmacies, for you and your competitors

  • View pharmacist margin rates by type of pharmacies: small, medium, large

This module is for you if:

  • You want to control the actual discounts granted by your sales teams to pharmacists

  • You wish to have more information to price your products

Data sources

  • Data from pharmacies (non-extrapolated data)

Geographical territories

  • Metropolitan France data (excluding Corsica)


  • No limitation on the size of the markets

  • Applicable to veterinary medicinal products and non-medicinal products



Sales & Marketing Advanced


  • Sell-out margin (Weighted)


  • Stack-bar by modality *

  • Cloud by modality *

  • "Measure selection list" of the indicators of the pivot table

  • table of your key indicators *


* by modality: Based on your selection within the selector (hierarchical) .


  • Pharma Only


Current version

  • Addition of the "Data Input" Warning


  • Module accepted on version v2004271727 of the standard, no change compared to version v2004081009 of this module

  • Added value labels to the "Stack Bar".

  • Variability of the subscription within the cartridge.

  • Integration of the sheet into the standard

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