Definition

The principle of rebasing is to refine your comparison universe.

Your comparator is no longer all of GSA's parapharmacies (case of a "classic" distribution), but a specific variation of your market that you can define.

For a given product, the rebased SMKT selling digital distribution compares the number of GSA drugstores selling in your selection, not with the number of total GSA drugstores selling all products, but with the number of GSA drugstores selling a variation of your market.

A rebased indicator allows you to work on a particular market segment in which you would be present.

To do this, you rebase your market from the Market Definition sheet, the operating mode of which you will find in the article below: http://success.openhealth.fr/fr/articles/3158829-market-definition

Calculation

Digital distribution selling SMKT rebased = Number of GSA drugstores selling your selection / Number of GSA drugstores selling your variation of market

The interpretation of a rebased distribution of less than 5% should be taken with caution.

Aggregation on several products

Historically, rebased DNVs and rebased DVVs were calculated normally on products, but "company", "brand" and "segment" are the MAX of rebased DNVs and rebased DVVs produced.

We recommend the new version (called ' recalculated '), for which this aggregation is not made by a MAX but by recalculation of the indicator on the selection of products.

Example

A product A belongs to the toothbrush segment.
You do not want to calculate your ratio on all the products sold in GSA drugstores, but only on GSA drugstores dispensing nebulizers.

Product A is sold in 300 GSA drugstores for a given month.
600 GSA drugstores sold a nebulizer for the same month.

So, the rebased SMKT selling digital distribution of Product A by 50% (300/600), means that one in two GSA drugstores selling toothbrushes sold Product A.

Terminology

The Selling Digital Distribution SMKT Rebased can be written as "DNV Rebased SMKT".

It is translated into English as "Rebased Numeric Distribution SMKT" or "ND Rebased SMKT".

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