The principle of rebasing is to refine your comparison universe.
Your comparator is no longer all of GSA's parapharmacies (case of a "classic" distribution), but a specific variation of your market that you can define.
A rebased indicator allows you to work on a particular market segment in which you would be present.
To do this, you rebase your market from the Market Definition sheet, the operating mode of which you will find in the article below: http://success.openhealth.fr/fr/articles/3158829-market-definition
Digital distribution selling SMKT rebased recalculated = Number of GSA drugstores selling your selection / Number of GSA drugstores selling your variation market
The interpretation of a rebased distribution of less than 5% should be taken with caution.
Aggregation on several products
Unlike the Digital Distribution Selling SMKT Recalculated , the so-called 'recalculated' version does not do the MAX but recalculates the indicators on the selection of products.
A product A belongs to the toothbrush segment.
You do not want to calculate your ratio on all the products sold in GSA drugstores, but only on GSA drugstores dispensing nebulizers.
Product A is sold in 300 GSA drugstores for a given month.
600 GSA drugstores sold a nebulizer for the same month.
So, the rebased SMKT selling digital distribution of Product A by 50% (300/600), means that one in two GSA drugstores selling toothbrushes sold Product A.
The Recalculated Rebased SMKT Selling Digital Distribution can be written as "DNV SMKT Rebased Recalculated".
It is translated into English as "Numeric Distribution SMKT Rebased (recalculated)" or "ND Rebased SMKT (recalculated)".
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