## Definition

For a given product, the adjusted SMKT selling value distribution compares the sales value of GSA drugstores selling to the sales value of total GSA drugstores.

## Calculation

Adjusted SMKT selling value distribution = sales value of GSA drugstores selling / sales value of total GSA drugstores

## Example

For Product A, an adjusted SMKT selling value distribution of 50% means that the selling GSA drugstores represent 50% of the total sales value of GSA drugstores.

For a hierarchical aggregate (such as a segment or a brand), the indicator is recalculated to take into account the duplications of stores selling several products of the selection in the same point of sale.

## Terminology

The adjusted SMKT selling value distribution can be written DVV A. It is translated into English by Adjusted weighted distribution or WD A.

## Subscription

Sales & Marketing Advanced subscription