SMKT Selling Value Distribution

SMKT Selling Value Distribution (SMKT Weighted Distribution)

Sébastien MEIGE avatar
Written by Sébastien MEIGE
Updated over a week ago


For a given product, the selling value distribution compares the sales value of GSA drugstores selling to the sales value of total GSA drugstores.


Distribution selling value = sales value of GSA drugstores sold / sales value of total GSA drugstores


For a product A, a 50% selling value distribution means that the selling GSA drugstores represent 50% of the sales value of the total GSA drugstores.
For a hierarchical aggregate (such as a segment or a brand), it is the maximum of the sales value distributions of each product constituting the aggregate that is taken into account.


The sell value distribution can be written DVV. It is translated into English by Weighted distribution or WD.


Historically, DNV and DVV were normally calculated on products, but "company", "brand" and "segment" are the MAX of DNV and DVV products.

In the new version (called 'recalculated'), we did not do the MAX but we recalculate the indicators.


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