For a given product, the adjusted SMKT digital distribution selling compares the number of GSA drugstores selling to the total number of GSA drugstores.
Digital distribution selling SMKT adjusted = number of GSA drugstores selling / number of total GSA drugstores
For product A, a 50% adjusted SMKT selling digital distribution means that one in two GSA drugstores have sold product A.
For a hierarchical aggregate (such as a segment or a brand), the indicator is recalculated to take into account duplicates of stores selling several products of the selection in the same point of sale.
The adjusted SMKT selling digital distribution can be written as "DNV A".
It is translated into English by "Adjusted Numeric distribution SMKT" or "ND SMKT A".
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