## Definition

For a given product, the adjusted SMKT average sales represent the average volume sales per selling GSA drugstore.

## Calculation

Adjusted average sales =
(Volume sales of GSA drugstores sold (over the entire period)
/
Number of GSA drugstores sold (over the entire period) period)

) x DVV / DNV *

* WD / ND

## Example

For a product P, the sales volume for a given week is 10,000 UC and sold in 537 GSA parapharmacies.
The average sales of this product are 18.6 = 10000/537
For a hierarchical aggregate (such as a segment or a brand), the indicator is recalculated to take into account duplications of stores selling for several products sold at the same point of sale.

## Terminology

The indicator "Average Sales Adjusted" (VM A) can be translated into English as "Average Sales Adjusted" (AS A).

Named on the SMKT network: AS A SMKT

## Interpretation

The "Adjusted SMKT Average Sales" indicator is similar to the VMM A / AMS A indicator calculated on pharmacy sales. The only difference is that the adjusted SMKT average sales are calculated over GSA time periods (P01, P02, etc.), where Pharmacy VMM A / AMS A are calculated on the calendar calendar.

## Subscription

Sales & Marketing Advanced subscription

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