For a given product, the organic selling digital distribution compares the number of selling organic shops to the total number of organic shops.
Number of organic shops selling = number of organic shops selling / number of total organic stores*.
*i.e. the panel of 700 organic shops out of 3,100
Aggregation over several products
Historically, DNV and DVV were calculated normally on products, but "company", "brand" and "segment" are the MAX of the product DNV and DVV.
Butit would be incorrect :
to add up the digital distributions selling several references, as it is possible (and very likely) that the same parapharmacy sells several products in the scope under consideration, not relating to the duplication of referencing.
to average the digital sales distribution of several references, as this is not representative. At a minimum, for a selection of products, the selling digital distribution is the largest value of the numerical distributions sold observed and generally higher.
For a product A, a 50% organic selling numerical distribution means that one out of two organic shops sold product A.
For a hierarchical aggregate (such as a segment or a brand), the maximum of the numerical sales distributions of each product making up the aggregate is taken into account.
Organic Digital Sales Distribution can be written as "DNV Bio".
It is translated into English as "Numeric Distribution Bio" or "ND Bio".
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Cross-referencing distribution indicators with a Customer Type / geographical sectoral breakdown:
To date, we do not have distribution information on the Bio network by customer type in an SMA application, or by geographical area in a TMA.