Sales Force Effectiveness
Mael PELHATE avatar
Written by Mael PELHATE
Updated over a week ago

Update: 220708_MP

Trigram: SFE



Value proposition

The Sales Force Effectiveness module allows you to :

  • Viewing outlets that have not been visited

  • Monitor the achievement of targets by outlet

This module is for you if :

  • You want to monitor the performance of your sales force

Data sources

  • Customer data

Geographical territories

  • Data for Metropolitan France

  • Corsica

  • DROM-COM: Guadeloupe, Reunion, Martinique, Guyana


  • No limitation on the size of the markets

  • Applicable to human, veterinary and non-medicinal products



Territory Management Essential

Objects in the sheet

  • Functional cartridge

  • Time selector

  • Geographic selectors

  • KPIS

  • Subject 'Mapping of targeted points of sale

  • Details by point of sale' item


Indicators :

  • Number of visits

  • Number of target visits

  • pharmacies not visited

  • Volume achieved (in CU)

  • Target volume (in UA)

  • R/O - # of visits

  • Transformation rate: share of targeted outlets with an ordered amount > 0 over the reporting period

  • Amount ordered (in €): total amount indicated in the input file

  • Invoiced amount (in €) : : sell-in amount transmitted by the laboratory directly


Current version

  • Creating the sheet

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