When sales are reported on a new GTIN , it is necessary to reach the threshold of 50 checkouts so that the GTIN be integrated into the GSA parapharmacy sales coding process (SMKT) at IRI.

This process will:

  • Assign this GTIN a family of products. This family of products (eg: food supplements) will list all the references that could be traced back to IRI on the family regardless of the circuit (hyper / super, parapharmacy, e-commerce ...)

  • Prioritize this GTIN in the codification queue. This prioritization takes into account sales made over the last 13 weeks and the number of product rotations.

The fact that a reference is not present in the GSA drugstore data network (SMKT) depends on several factors:

  • The reference is never recovered in IRI sales

  • The reference is known and codified at IRI but on another circuit t (example: these references are not sold in para corners but in the traditional Hyper Marchés department / Super Markets).

  • The reference is known but not codified with several scenarios:
    > The reference has not reached the minimum threshold of 50 checkouts regardless of the circuit
    > The reference has reached the threshold of 50 checkouts but:
    - IRI does not have all the information to code it
    - Due to its turnover, it is not prioritized in the codification queue

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