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Coding rules for GSA parapharmacy products (SMKT) at IRI
Coding rules for GSA parapharmacy products (SMKT) at IRI

Reminder of the codification rules for SMKT products at IRI

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

When sales are brought up on a new GTIN, the threshold of 50 checkouts must be reached for the GTIN to be integrated into the GSA Parapharmacies Sales Coding (SMKT) process at IRI.

This process will:

  • Assign this GTIN a product family. This product family (e.g.: dietary supplements) will list all the references that were able to come up at IRI on the family whatever the channel (hyper/super, parapharmacy, e-commerce...)

  • Prioritise this GTIN in the coding queue. This prioritisation takes into account the sales made over the last 13 weeks and the number of product rotations.

The fact that a reference is not present in the GSA Parapharmacies Data Network (SMKT) depends on several factors:

  • The reference is never pulled up in IRI sales

  • The reference is known and coded at IRI but on another circuit (example: these references are not sold in para corners but in the traditional Hyper Markets /Super Markets department).

  • The reference is known but not codified with several cases:
    > The reference has not reached the minimum threshold of 50 checkouts whatever the channel
    > The reference has reached the threshold of 50 checkouts but:
    - IRI does not have all the information to codify it
    - Due to its turnover, it is not prioritised in the coding queue

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