This process will:
Assign this GTIN a product family. This product family (e.g.: dietary supplements) will list all the references that were able to come up at IRI on the family whatever the channel (hyper/super, parapharmacy, e-commerce...)
Prioritise this GTIN in the coding queue. This prioritisation takes into account the sales made over the last 13 weeks and the number of product rotations.
The fact that a reference is not present in the GSA Parapharmacies Data Network (SMKT) depends on several factors:
The reference is never pulled up in IRI sales
The reference is known and coded at IRI but on another circuit (example: these references are not sold in para corners but in the traditional Hyper Markets /Super Markets department).
The reference is known but not codified with several cases:
> The reference has not reached the minimum threshold of 50 checkouts whatever the channel
> The reference has reached the threshold of 50 checkouts but:
- IRI does not have all the information to codify it
- Due to its turnover, it is not prioritised in the coding queue