Modul name
Sell-out Margin Evolution
Trigram : SOME
Screenshot
Value proposition
Benchmark the attractiveness of your products for pharmacies:
Understand pharmacy substitutions and the pharmacist's incentive to substitute.
Visualize the unit sell-out margin rate by product. Compare these margin rates product by product
Calculate the pharmacist's weighted margin rate on a brand or product line, i.e. the margin rate taking into account the average volumes observed in pharmacies
Visualize the evolution of commercial conditions in pharmacies, for you and your competitors
Visualize the pharmacist's margin rates by type of pharmacy: small, medium and large
This module is for you if :
You want to control the effective discounts granted by your sales teams to pharmacists
You want to have more information to price your products
Data sources
Pharmacy data (not extrapolated)
Geographic territories
Metropolitan France data (excluding Corsica)
Market
No limitation on market size
Applicable to veterinary drugs and non-drugs
Status
Subscription
Sales & Marketing Advanced
Indicateurs
Marge de rachat (pondérée)
Marge de rachat (Marge%)
Marge Evol
Évolution de la marge Abs
Tendance de la marge
Margin Trend Abs
Marge % Delta
Marge %Trend
Objects
Stack-bar-histogram "Margin Evolution
Margin Evolution by Segment" multi-curve of points
"Measure selection list of pivot table indicators
Periodic pivot table
Limitations
Pharma only
Versions
Current version
Sell-Out Margin Evolution v2104011053
Removal of ODT (Internal Technical Improvement) filters
When switching from the On Demand Table module to another module, it is no longer necessary to clean up the selection to ensure that the open module is displayed after On Demand Table.
Previous versions
Sell-Out Margin Evolution v2102231422
Variability of the Company filter wording according to the Market Definition wording
Sell-Out Margin Evolution v2012081213
Definition of the Company filter as a Master Dimension for correction on the Company header when exporting the selection to Excel (Internal Technical Notice: based on Market_Defined_Company)
Sell-Out Margin Evolution v2009141656
Add Warning of the "Data Input
Sell-Out Margin Evolution v2004271727
Module received on the version v2004271727 of the standard, no evolution compared to the version v2004081009 of this module.
Sell-out Margin Evolution v2004081009
Addition of the labels of values on the graph in curve of points "Margin Evolution by Segment".
Variabilization of the subscription within the cartridge.
Sell-out Margin Evolution v2003201430
Integration of the sheet to the standard