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Price Dispersion

Visualize the price dispersion of a product. Create your own pharmacy segments from the sale price

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

Module name

Trigram: PD



Increase the granularity of the data in the HUB by adding the price dimension:

  • Determine the price dispersion of a product in pharmacies

  • Compare the price dispersion of a product with that of competing products

  • For each price class, view: the VMMs of selling pharmacies, the relative number of selling pharmacies and the weight of sales of these pharmacies over total sales

This module is for you if:

  • You carry out product launches and wish to have data on market prices by potential pharmacies

  • You and your competitors have a direct sales strategy and want to better understand your customers' business conditions

Data sources

Geographic territories

  • Metropolitan France data

  • Corsica


  • No limitation on the size of the markets

  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products



Sales & Marketing Advanced

Objects found in the sheet

Indicators & measures

  • % of selling pharmacies

  • Average Monthly Sales

  • % of sales

  • Maximum weighted average price

  • Minimum weighted average price

  • Median of the weighted average price

  • First quartile of the weighted average price

  • Third quartile of the weighted average price




Current version:

  • Addition of the "Data Input" Warning within the traceability cartridge

Old versions:

  • Changed the size of the Grid and the placement of objects closer to the original in order to add the DOE (Internal Technical Improvement) cartridge

  • Module accepted on version v2004271727 of the standard; no change compared to version v2004070930 of this module

  • Removal of the "PHARMA ONLY" mention just below the market to group the traceability dates together.

  • Variability of the subscription within the cartridge. (New variable)

  • Modification of the previous automation of the market qualifying hierarchical field selector for more speed when updating the App. (dynamic value) (Internal Technical Improvement).

  • Modification of the display mode selector with addition of hierarchical fields qualifying the market, automatically.

  • Fix for the link button to the success site

  • Addition of the link to the "Success" site



Price dispersion is generally studied on fine granularities, such as by brand or product

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