Sales Concentration

Visualize the concentration of a market through the sales concentration curve and the GINI index

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago

Module name




Using the Lorenz curve, determine which market segment is the most concentrated:

  • Understanding the dynamics of concentration of market segments

  • Feed your decision-making with possible adjustments to the size of your sales force or targeting

  • Compare your level of sales concentration to laboratories with a similar profile to yours

This module is for you if:

  • You are constantly thinking about the optimal size of your sales force

  • You want to position your laboratory in new segments and want to have notions of concentration

  • You want to go deeper into DN indicators, by studying the dispersion of sales on selling pharmacies

Data sources

  • Data from pharmacies

Geographic territories

  • Metropolitan France data

  • Corsica


  • No limitation on the size of the markets

  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products



Sales & Marketing Advanced

Objects found in the sheet

  • Functional cartridge

  • Time buttons

  • Temporal selector

  • Indicator buttons

  • Company selector

  • Hierarchical selector

  • 'Share of Sales' object

  • Object 'Gini Index'

  • Object 'GIni Index Analysis'

Indicators & measures

  • Value sales

  • Share of Sales

  • Share of pharmacies

  • Average Monthly Sales

  • Gini Index


  • International data on request


Current version:

  • Converted multi-unit selection button

Old versions:

  • Reduced the size of the “Gini Index” KPI, Enlarged the Company FILTER like the other modules, enlarged the TEXT checkbox Products and move 5 squares to the left of the TEXTs checkbox Pharmacies and Products.

  • Gini Index Kpi changed to match the Pharmacies selection

  • Bubble graph sub-object Gini_Pha changed to match the selection Pharmacies

  • Addition of the "Data Input" Warning within the traceability cartridge

  • Module accepted on version v2004271727 of the standard; no change compared to version v2004070930 of this module

  • Removed duplicate Reload Time 'date

  • Variability of the subscription within the cartridge. (New variable)

  • Addition in this sheet of the possibility of analyzing the concentration from the product angle (Pareto type).

  • Modification of the previous automation of the hierarchical fields selector to no longer have to do any manipulation when updating the App (dynamic value) (Internal Technical Improvement).

  • Modification of the display modalities selector with addition of hierarchical fields qualifying the market, automatically.

  • Fix for the link button to the success site

  • Added link to Success site (top right)


  • Impossibility of visualizing concomitantly the sales concentration curve of 2 products, brands, companies or segments

  • Incompatible prescription selector

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