## Definition

For a given product, the average periodic sales are the average periodic volume sales calculated on the selling parapharmacies.

## Calculation

Average periodic sales * = periodic average * of sales volume of drugstores sold.

The interpretation of periodic average sales based on a distribution of less than 5% should be taken with caution.

* SMKT Week, SMKT Period, SMKT Qtr, SMKT Year

## Tip

Keep in mind: turnover = average periodic sales * number of drugstores selling * weighted average price.

## Terminology

The monthly average sales (VMM) indicator can be translated into English as average monthly sales (AMS).

## Point of attention

In SMKT the indicator noted AMS goes up the average periodic sales according to the SMKT periods (Example: SMKT week, SMKT period)

## Subscription

Sales & Marketing Advanced subscription