## Definition

For a given product, the average SMKT sales represent the average volume sales per selling GSA parapharmacy.

## Calculation

Average sales = average sales volume of GSA drugstores selling.

## Example

For a product P, the sales volume for a given week is 10,000 UC and sold in 537 GSA parapharmacies.

The average sales of this product are 18.6 = 10000/537

For a hierarchical aggregate (such as a segment or a brand), it is the average of the average sales of each product constituting the aggregate which is taken into account.

## Terminology

The average sales indicator (VM) can be translated into English by average sales or AS.

Or in this case AS SMKT.

## Interpretation

The 'SMKT Average Sales' indicator is similar to the VMM / AMS indicator calculated on pharmacy sales. The only difference is that the average SMKT sales are calculated over GSA time periods (P01, P02, etc.), where Pharmacy VMM / AMS is calculated on the calendar calendar.

## Subscription

Sales & Marketing Advanced subscription