Module name

v2011101605

Tutorial

Screenshot

Value

Using the Lorenz curve, determine which market segment is the most concentrated:

  • Understanding the dynamics of concentration of market segments
  • Feed your decision-making with possible adjustments to the size of your sales force or targeting
  • Compare your level of sales concentration to laboratories with a similar profile to yours

This module is for you if:

  • You are constantly thinking about the optimal size of your sales force
  • You want to position your laboratory in new segments and want to have notions of concentration
  • You want to go deeper into DN indicators, by studying the dispersion of sales on selling pharmacies

Data sources

  • Data from pharmacies

Geographic territories

  • Metropolitan France data
  • Corsica

Market

  • No limitation on the size of the markets
  • Applicable to human medicinal products, veterinary medicinal products and non-medicinal products

Status

Subscription

Sales & Marketing Advanced

Objects found in the sheet

  • Functional cartridge
  • Time buttons
  • Temporal selector
  • Indicator buttons
  • Company selector
  • Hierarchical selector
  • 'Share of Sales' object
  • Object 'Gini Index'
  • Object 'GIni Index Analysis'

Indicators & measures

  • Sales volume
  • Value sales
  • Share of Sales
  • Share of pharmacies
  • Average Monthly Sales
  • Gini Index

Options

  • International data on request

Versions

Current version:

Sales Concentration v2011101605

  • Converted multi-unit selection button

Old versions:

Sales Concentration v2011041205

  • Reduced the size of the “Gini Index” KPI, Enlarged the Company FILTER like the other modules, enlarged the TEXT checkbox Products and move 5 squares to the left of the TEXTs checkbox Pharmacies and Products.

Sales Concentration 2010091752

  • Gini Index Kpi changed to match the Pharmacies selection
  • Bubble graph sub-object Gini_Pha changed to match the selection Pharmacies

Sales Concentration v2009141611

  • Addition of the "Data Input" Warning within the traceability cartridge

Sales Concentration v2004271727

  • Module accepted on version v2004271727 of the standard; no change compared to version v2004070930 of this module


Sales Concentration v2004070930

  • Removed duplicate Reload Time 'date
  • Variability of the subscription within the cartridge. (New variable)

Sales Concentration v2001221100 (soon )

  • Addition in this sheet of the possibility of analyzing the concentration from the product angle (Pareto type).

Concentrank> Concentrank

  • Modification of the previous automation of the hierarchical fields selector to no longer have to do any manipulation when updating the App (dynamic value) (Internal Technical Improvement).

target"90/Sales1790> Concentration

  • Modification of the display modalities selector with addition of hierarchical fields qualifying the market, automatically.

Sales Concentration v1908091455

  • Fix for the link button to the success site


Sales Concentration v1905211400

  • Added link to Success site (top right)

Limitations

  • GSA drugstore data
  • Impossibility of visualizing concomitantly the sales concentration curve of 2 products, brands, companies or segments
  • Incompatible prescription selector
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