The width of the product assortment represents the total number of active products (GTIN) (sold at least 1 time)


For a market made up of 2,000 products, including 1,600 products with at least one sale, then these 1,600 products are considered active and represent the width of the assortment available in Outlets.


The product assortment width indicator can be translated into English as "Products wide assortment" or PWA.


The width of the product assortment can also be studied in sales value or volume, to measure the impact on sales.


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