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N Growth CTR adjusted
N Growth CTR adjusted

Definition and calculation formula of the 'N Growth CTR A' measure

Maxime LE MOIGNIC avatar
Written by Maxime LE MOIGNIC
Updated over a week ago


N GROWTH CTR A is the contraction of "N GROWTH CONTRIBUTION ADJUSTED". In French, it is the contribution to adjusted growth.

Calculation formula

The calculation formula is differentiated according to positive and negative evolutions.

  • N EVOL ABS positive: N GROWTH CTR A = [N EVOL ABS positive selection] / SUM [N EVOL ABS positive]

  • N EVOL ABS negative: N GROWTH CTR A = [N EVOL ABS positive negative] / SUM [N EVOL ABS negative

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