Definition

The width of the product assortment represents the total number of active products (GTIN) (sold at least 1 time)

Example

For a market made up of 2,000 products, including 1,600 products with at least one sale, then these 1,600 products are considered active and represent the width of the assortment available in Outlets.

Terminology

The product assortment width indicator can be translated into English as "Products wide assortment" or PWA.

Variations

The width of the product assortment can also be studied in sales value or volume, to measure the impact on sales.

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