Definition
N MS Evol is the % change between the market share of a period in year N and its equivalent in N-1.
Calculation formula
N DM Evol = (N DM / (N-1 DM))-1
Objective
This indicator is used to weight theN MS Delta depending on the initial market share. Indeed, the increase in market share of one point does not have the same weight if the initial market share is 50% or 2.